The quality of being open and honest in expression. “A [wo]man of refreshing candor”
Synonyms: frankness, bluntness, sincerity, forthrightness; informal telling it like it is.

Using our experience and expertise along with research and analysis, we set forth plans to ensure your success in targeted markets, by providing a strategy that will fit your ultimate goal to sell more seafood. Candor Consulting does this while providing direct feedback that is truthful, upfront and backed by thorough analysis and extensive experience in sales, marketing, production, packaging, importing and logistics.

Candor Seafood only represents products that come from companies that exceed safety standards & embrace sustainable practices.

We are here to help you bring your product to market by guiding your vision with candor!

Your Candid, Straightforward Consulting Partners

Marcy Bemiller


Marcy manages global seafood consulting services where she drives the development and execution of growth strategies, for your sustainable seafood products.  While working in partnership with management and co-investors as well as leveraging her vast industry knowledge, lifelong relationships, operational expertise, reputation, interest alignment and sustainable growth as her core values, she can guide you with the most profitable and effective methods to negotiate a contract while aligning the needs of the customer with your production & sales capabilities.

She brings over 30 years of experience in the seafood industry including retail, food service and club store experience.  She is knowledgeable and has experience scaling nearly all types of wild and aqua cultured products. She understands the industry intimately in areas ranging from availability, seasonality, gestation, operations, supply chain & sales. Marcy combines her passion for the ocean and living a healthy lifestyle with her unparalleled ability to uncover the best way to bring individual seafood brands to market.

Marcy tailors her approach for advising companies and building their brands in the Americas, to align with her clients overall business goals for growth and expansion. As a lifelong entrepreneur operating her own successful businesses, she is living proof that when you do what you love and advocate for what you believe in, you can create the life of your dreams. Know that if you work with Marcy, she will guide your vision to bring a sustainable, profitable seafood product to market in North America with true candor.

Marcy is an active member and proud co-founder of Sea Sirens.

Barbara Jean (BJ) Militello


It is rare to find a financial executive who acts as a true partner, who understands how to consult and advise with a focus on growth. Rarer still are the individuals who have an uncanny acumen for being able to build relationships, trust and rapport with CEO’s, solopreneurs and executives of small and multimillion dollar companies alike.

Barbara Jean (BJ) Militello, Chief Financial Officer, MBA, EA is one of those rare business professionals. With more than 20 years of financial experience in the private sector and representing international companies, BJ has an eye for numbers and head for business. Using her extensive knowledge of U.S. accounting and accounting standards, tax law, payroll and business regulations, BJ delivers leadership and operational value to her clients.

From her earliest memories, BJ was naturally drawn to math and numbers. “Growing up, my father and grandfather owned and operated state and county food concessions. At a very early age my father taught me how to reconcile the receipts at the end of each day and that became my job within our family business. You could say I come by my passion for the food industry, business and accounting, naturally.”

As committed and dedicated to her clients as she is, BJ is equally enthusiastic of the water. A scuba diver since childhood and dive instructor, BJ has traveled the world diving. Her love of the water goes beyond sea life, as a recognized officiant, BJ performs underwater wedding ceremonies. You can find pictures on her Divergirl…come dive with me Facebook page.

We also utilize a team of 15 experts working with Candor and their clients in various fields.